WHAT I DO
Six years shipping products at scale — a consumer app used by millions across countries, a multi-client studio and everything in between.
Systems Design
Building design systems that hold up across countries, business models and industries
Product Thinking
Designing decisions tied to outcomes- 2x lift in conversion, 20% jump in click-through rates
Collaboration
Translating between business goals, engineering constraints, and user needs sacrificing the vision
Leadership
Leading a team of 8 designers- setting the quality bar, growing individual craft and ensuring consistency
