Tarannum Sehgal/work/licious website design

ALL Work

Objective

Crafting a careers site that reflects brand personality

A careers website that showcases culture, strengthens employer branding, and makes the application experience intuitive, compelling, and memorable for prospective talent.

Industry

FMCG | D2C

SERVICEs

UI UX | Visual Design

Deliverables

Website & Msite

Impact

40% increase in candidate engagement

About Licious

Licious is India’s leading fresh meat & seafood brand, known for its bold personality and playful communication. It’s a company that thrives on passion, innovation, and fun.

The Challenge

Licious had no dedicated careers website, relying only on LinkedIn for hiring. They wanted a platform that could reflect their culture, highlight perks, and attract talent by showcasing what makes working at Licious unique.

Project Timeline
Defining
Proposition
Brainstormed Licious’s employer brand and crafted the EVP “You are the Magic Ingredient”
Research
& Insights
Studied competitors and market trends to define tone, visuals, and navigation structure
UX & UI
Design
Mapped user flows, created wireframes, and designed a playful interface aligned with Licious’s culture
Prototypes &
Interactions
Built clickable prototypes to test navigation, created illustrations, interactions, and overall storytelling
Development
& Launch
Collaborated with dev teams to bring the design live, ensuring smooth functionality and brand consistency