Objective
Crafting a careers site that reflects brand personality
Showcase the company’s mission-driven culture, clarify career paths, and create an engaging, intuitive experience for job seekers—strengthening employer branding in a global EdTech organization.
View the live website here
Industry
Education | Technology
SERVICEs
UI UX | Visual Design
Deliverables
Website & Msite
Impact
60% less dropoffs during applications
About Emeritus
Emeritus is a mission-driven EdTech organization focused on making high-quality education accessible at scale. Partnering with leading universities worldwide, the company combines technology, content, and human connection to help professionals continuously learn and grow throughout their careers.
My Role
Primary point of contact for the client throughout — translating briefs into design direction and design decisions back into client language
Shaped the homepage as the creative foundation for the entire site. Every animation, interaction and visual hierarchy decision on that page set the standard everything else had to meet
Took the ripple effect visual system from concept into execution — expanding its application consistently across surfaces, interactions and scales keeping the conceptual integrity intact
Designed the Our Impact world map interaction from the ground up — turning a global dataset into something that felt human
Brought an interaction and animation layer to the entire site that was purposeful, each motion tied to a communication intent
Held design consistency across a programme that spanned a careers website, visual identity system and social assets
Key Research Findings
The foundation of the employer brand was built on real voices — not assumptions. Research involved direct conversations with Emeritus employees across roles, regions, and seniority levels.
The Employer Value Proposition
The EVP was devised to highlight the depth of work Emeritus is doing in uplifting people's careers. The visual language was inspired by the ripples created on the surface of water when a droplet comes in contact with the surface.
The Our Impact page was the most technically ambitious part of the site — a fully interactive world map with hover-triggered employee testimonials across seven global cities.
The challenge was making something that communicated Emeritus's global scale without feeling corporate or cold. The interaction layer was designed to make the data feel human — each hover revealing a real person, not a statistic.
Outcome & Impact
The website in itself was simple. An experience that gave Emeritus the presence to attract talent and candidates the clarity to say yes.
