ABOUT ME
Design pulls me in because it sits exactly where taste meets logic. A good decision has to be a beautiful one too. I notice things most people don't: a layout half a pixel off, a rhythm that's almost right. Outside of work, that same focus shows up over coffee and in the gym. Different rooms, same attention.
Six years in, I've worked both sides of the table - inside a design studio moving fast across clients and industries; and inside a product company living with what I ship long after launch.
I adapt quickly to new domains, but I don't stop at surface fluency. I go deep enough into how a business actually works to predict how people will use what I build, not just guess.
Experience
Lenskart
UI Design Lead · Jul 2023 – Present
Leading a team of 8 designers, transforming the experience of the Lenskart app used by 100M+ people
Redesigned product discovery and app navigation, lifting Home→PLP click-through by 20%
Designing membership and loyalty experiences leading to 2x conversions & 40% reduction in drop offs.
Shipped business-driven features like personalisation and journey improvements, lifting CTR by 15%
Own end-to-end design for monthly campaigns and sales across India, Singapore, Thailand & UAE
Rezonant Design
Senior Digital Designer · Aug 2021 – Jul 2023
Owned end-to-end product design for real-estate client projects
Led iUI/UX and responsive web design for 10+ notable clients, including Licious, Emeritus, Sumadhura and HSO
Served as the primary point of contact for clients and developers for projects across 6 industries
Earlier
Internships & Other Projects
Visual Designer, FDCI x Lakmé Fashion Week — virtual backdrops for the digital runway
Lotus Make Up India Fashion Week — digital stage visuals
Designbox India — built a landing page builder platform from scratch
Pillars of my work
01
Every element on the screen earns its place. Clarity and conversion decide what stays. Everything else gets cut.
02
Judged by
Outcomes
I measure a design by the numbers it moves — conversion, retention, click-through. Impact is what actually matters.
03
Rooted in
Behavior
I go deep into a problem — the business, the user, the edge cases — to predict behavior before a single screen ships.
04
Built to
Last
Systems built to hold at scale — across markets, teams and years of iteration, reused long after initial design.
Where AI fits into my process
Automating repetitive tasks so focus stays on problem-solving and craft
Patterns and opportunities surfaced, shaped into brand-led strategies
Generating refined visuals for exploring possible layouts & ideas
Scan competitors, patterns & opportunities and shape them into brand-led strategies
The Human Touch ✨
AI can generate a hundred versions of 'better.' Which one's actually right is still a human call, and that part doesn't automate.

Trusted by










Toolkit










Capabilities
Product Design
User Experience (UX) Design
Website Design
User Interface (UI) Design
App Design
Navigation & Architecture
Product Strategy
Motion & Interaction Design
