Experience

Lenskart

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UI Design Lead · Jul 2023 – Present

  • Leading a team of 8 designers, transforming the experience of the Lenskart app used by 100M+ people

  • Redesigned product discovery and app navigation, lifting Home→PLP click-through by 20%

  • Designing membership and loyalty experiences leading to 2x conversions & 40% reduction in drop offs.

  • Shipped business-driven features like personalisation and journey improvements, lifting CTR by 15%

  • Own end-to-end design for monthly campaigns and sales across India, Singapore, Thailand & UAE

Rezonant Design

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Senior Digital Designer · Aug 2021 – Jul 2023

  • Owned end-to-end product design for real-estate client projects

  • Led iUI/UX and responsive web design for 10+ notable clients, including Licious, Emeritus, Sumadhura and HSO

  • Served as the primary point of contact for clients and developers for projects across 6 industries

Earlier

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Internships & Other Projects

  • Visual Designer, FDCI x Lakmé Fashion Week — virtual backdrops for the digital runway

  • Lotus Make Up India Fashion Week — digital stage visuals

  • Designbox India — built a landing page builder platform from scratch

Pillars of my work

01

Design with
Purpose

Design with
Purpose

Every element on the screen earns its place. Clarity and conversion decide what stays. Everything else gets cut.

02

Judged by
Outcomes

I measure a design by the numbers it moves — conversion, retention, click-through. Impact is what actually matters.

03

Rooted in
Behavior

I go deep into a problem — the business, the user, the edge cases — to predict behavior before a single screen ships.

04

Built to
Last

Systems built to hold at scale — across markets, teams and years of iteration, reused long after initial design.

Where AI fits into my process

Smart Automation

Automation
for Efficiency

Automating repetitive tasks so focus stays on problem-solving and craft

Insight-Led Decisions

Data-Driven
Insights

Data-Driven
Insights

Patterns and opportunities surfaced, shaped into brand-led strategies

Creative Exploration

Creative
Exploration

Creative
Exploration

Generating refined visuals for exploring possible layouts & ideas

Content & Strategy

Content &
Strategy

Scan competitors, patterns & opportunities and shape them into brand-led strategies

The Human Touch ✨

AI can generate a hundred versions of 'better.' Which one's actually right is still a human call, and that part doesn't automate.

Trusted by

Toolkit

Capabilities

Product Design

User Experience (UX) Design

Website Design

User Interface (UI) Design

App Design

Navigation & Architecture

Product Strategy

Motion & Interaction Design

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