Objective
Backdrop Design for Lotus India Fashion Week 2020
Design immersive digital backdrops for the first-ever Phygital edition of Lotus Make-Up India Fashion Week 2020—translating each designer’s creative vision into LED-screen visuals that enhanced live runway presentations. Images are courtesy of FDCI.
Industry
Fashion | Beauty
SERVICEs
Visual Design
Deliverables
Digital Screens
Impact
Amplified designer narratives through immersive backdrops
Umme Rabab
by Ashima Leena
The collection paid tribute to India’s skilled craftsmen and weavers, celebrating strength, grace, and quiet femininity through the lens of a modern Maharani. Intricate hand embroidery and curated textiles came together in classic couture silhouettes that balanced power with softness. Set within an ancient Indian palace, the digital backdrops highlighted flowing volumes and layered forms, with dusky brown and red domes accentuating the collection’s subtle, exotic hues.
Mirror Me
by Dhi
Rooted in conceptual storytelling, the collection explored themes of renewal and self-discovery through muted tones, floral detailing, and dramatic silhouettes with fluid shimmer. The digital backdrops set the runway in a fog-laden forest of ghostly trees, amplifying the sense of obscurity while subtly guiding the narrative toward emergence and light.
Indian High
by Virtues
The collection celebrated playful experimentation—bringing together bold color, monochrome detailing, Indian handlooms, and gypsy influences to reinterpret traditional crafts in a modern, chic way. The backdrop was designed as an abstract landscape of mountains and sun, using unexpected color combinations to mirror the collection’s offbeat energy. The vibrant visuals amplified the eclectic garments while keeping the focus on their unique textures and details.
